Fat Fingers

The mobile phone experience has a remarkable influence on SEO.

62% of all website traffic comes from people using mobile devices. Yet many sites’ Search Engine performance is impacted by a high bounce rate from mobile users.

How your business looks on a small screen will influence its success at least as much as its performance on desktop.

We are a Shopify agency with an
obsession for data driven design

Analytics

Analytics is paramount for mobile-first design as it enables businesses to gain valuable insights into user behavior and optimize their mobile experiences accordingly.

By tracking user interactions, navigation patterns, and conversion rates, analytics tools reveal how visitors engage with a mobile interface, identifying pain points and areas of improvement.

By providing comprehensive analytics services, we help businesses unlock the true potential of their mobile platforms, delivering exceptional user experiences and driving tangible results.

Design

Mobile-first design plays a pivotal role in a high-converting Shopify site due to the growing dominance of mobile devices in online shopping.

With a significant portion of users accessing e-commerce platforms through their smartphones, optimizing the mobile experience is crucial for maximizing conversions.

It features prominently in our design process, enabling us to deliver exceptional mobile experiences that drive engagement, increase conversions, and ultimately contribute to the success of our clients' online businesses.

Build

Shopify stands out as the best choice for ecommerce sites due to its user-friendly interface, robust features, and scalability.

Leveraging data-driven design principles, we analyze user behavior, conduct A/B testing, and implement conversion rate optimization strategies to create intuitive and high-performing Shopify front ends.

This approach ensures that our clients' ecommerce sites are tailored to their target audience, resulting in improved user engagement, increased conversions, and ultimately, greater business success.

Every fingerprint of
space is valuable

In constrained screens there is no room for wasted space. We need to know what content engages customers and promote it ahead of content that doesn’t. Mobile-first design coupled with solid analytics is vital to monitor and maximise the power of every pixel.

Expertise in all the right areas

Shopify

We possess extensive expertise in Shopify and Shopify Plus, encompassing complex migrations, theme customization, app integration for enhanced functionality, and comprehensive support.

Our proficiency enables us to deliver seamless solutions, maximizing the potential of these platforms for your business growth.

GA4

Our advanced analytics capability includes Google Analytics 4, which offers powerful insights into user behavior, conversion tracking, and customer journey analysis.

Additionally, we leverage tools like Hotjar to gather visual user feedback through heatmaps, session recordings, and surveys, enabling data-driven optimization and enhancing user experience on your website.

Ergonomics

With a background in Ergonomics, we prioritize user-centered design and development for mobile and desktop interfaces.

We integrate ergonomic principles to optimize usability, accessibility, and comfort.

Our expertise ensures intuitive layouts, efficient workflows, and an overall user-friendly experience, enhancing productivity and minimizing user fatigue.

We’re all about the small details

Our experience allows us to focus on the details that matter to save time and target the goals that matter, like conversion rates and revenue.

Fat Fingers - what’s in a name?

The specialty of Ergonomics guides us to design so that the small person can reach, and the large person can fit. Extending this to the constrained space of a mobile phone means striking a balance between the density and simplicity of information and of course making sure touch points are large enough for fat fingers.

Every fingerprint of space is valuable

In constrained screens there is no room for wasted space. We need to know what content engages customers and promote it ahead of content that doesn’t. Mobile-first design coupled with solid analytics is vital to monitor and maximise the power of every pixel.

Does your site look great on mobile?

The chances are, more eyes see your website on a small screen.

It makes good sense to make that as easy to use and engaging as your desktop site.

Successful websites are founded on good data

Audience analytics give you a clear idea of what works well on your website, and crucially what doesn't.

Content that does not engage with your customers can easily be stripped out and replaced with words and images that are shown to work.